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TrueXpro General Privacy Policy


    This Privacy Policy, also known as the General Truexpro Privacy Policy, details the acquisition, utilization, and sharing (referred to collectively as 'processing' or 'process') of personal information by TrueXpro and its affiliates ("TrueXpro," "we," or "us") in relation to your usage of TrueXpro websites, mobile applications, and social media pages linked to this Privacy Policy. It encompasses your engagements with TrueXpro during on-call meetings, in-person meetings at TrueXpro facilities or events, and within the context of other online or offline sales and marketing activities. Furthermore, this Privacy Policy elucidates the privacy rights associated with these processing activities.

    The last revision of this Privacy Policy took place on _______. Nevertheless, the Privacy Policy is subject to periodic updates, such as those necessary for legal compliance or to address evolving business requirements. The most current version is accessible on this website. Should there be a significant alteration that we wish to bring to your attention, we will notify you through an appropriate means, such as a pop-up notice or a statement of changes on our website.

    In the context of this Privacy Policy, the terms 'personal information' or 'personal data' pertain to information concerning an identified or identifiable individual. This encompasses details like your name, address, email address, business contact information, or data acquired through your interactions with us on our websites or at events. This category of information is also referred to as 'information about you.' For a more comprehensive overview of the types of information about you that we may process, please consult the section below.

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    This Privacy Policy pertains to the handling of personal information by TrueXpro in relation to:

    1. Individuals visiting and using the various TrueXpro sites, encompassing our websites on, computer or mobile software applications, and our social media pages linked to this Privacy Policy (collectively referred to as the sites).
    2. Customers and their authorized representatives.
    3. Subscribers to TrueXpro publications and newsletters.
    4. Suppliers, business partners, and their representatives.

    This Privacy Policy pertains to the handling of personal information by TrueXpro in relation to:

    1. Individuals visiting and using the various TrueXpro sites, encompassing our websites on, computer or mobile software applications, and our social media pages linked to this Privacy Policy (collectively referred to as the sites).
    2. Customers and their authorized representatives.
    3. Subscribers to TrueXpro publications and newsletters.
    4. Suppliers, business partners, and their representatives.

    TrueXpro has the capability to handle data pertaining to you, acquired through various means, both offline and online. This includes instances when you establish a TrueXpro account to utilize TrueXpro products and services or participate in a TrueXpro-sponsored event. Additionally, TrueXpro may receive information about you from specific third-party sources, such as data aggregators without a direct relationship with you, or from third parties gathering information on your behalf, for instance, when you download a TrueXpro whitepaper.

    TrueXpro may collect and process specific pieces of information about you based on your interactions with the platform. This may include:

    1. Personal details such as your name, physical address, email addresses, and telephone numbers.
    2. Demographic information linked to personal identifiers.
    3. Photographs and testimonials identifying you.
    4. Publicly available information about your work and education history, including professional affiliations.
    5. Details provided on your public social media profiles related to professional and educational history, such as LinkedIn.
    6. Transactional data, encompassing products and services ordered, financial details, and payment methods.
    7. Company data, including the name, size, and location of your employer, your role within the company, and publicly available company information and associated activity.
    8. Data from surveys conducted by TrueXpro or third parties on its behalf, along with publicly available information like social media posts.
    9. Call recordings, chat transcript data from sales and customer support calls, live chat sessions, or interviews.
    10. Unique identifiers like your mobile device identifier or browser cookie ID.
    11. IP address and information derived from it, such as geographic location.
    12. Details about the device you use, such as browser, device type, operating system, the presence or use of apps, screen resolution, and preferred language.
    13. Specific location or geolocation information is provided directly or through automated means if you opt for location-based services.
    14. Behavioural data from the internet-connected device you use when interacting with the sites, including clicked or viewed advertisements, visited sites and content areas, date and time of activities, or the web searches used to locate and navigate to a site.

    Certain online information about you or device details may stem from the utilization of cookies and comparable technologies, such as pixel tags and device identifiers, either on our websites or on third-party sites. For additional details regarding cookies and similar technologies, kindly refer to Section 9 below.

    It's important to note that TrueXpro does not oversee the content you might post on TrueXpro Communities forums or social networks. In some instances, this content may be publicly accessible on the Internet. It's advised to carefully consider whether you want to share personal information on these forums or social networks, decide if you want to make your profile visible to other users, and tailor any content you submit accordingly.


    We may utilize personal information for the following businesspurposes:

    1. Responding to and communicating with you regarding your requests and inquiries to TrueXpro.
    2. Establishing and managing a TrueXpro account, delivering functionality on our sites, and overseeing technical and functional aspects.
    3. Conducting transactions with customers, suppliers, and business partners, as well as processing orders for TrueXpro products and services.
    4. Analyzing, developing, improving, and optimizing the use, function, and performance of our sites, products, and services.
    5. Managing the security and operation of our sites, facilities, networks, and systems.
    6. Ensuring compliance with applicable laws and regulations to operate our business.

    Personal information may be utilized for the following business purposes:

    1. Managing subscriptions to TrueXpro publications and newsletters.
    2. Promoting our products, services, or related offerings, and customizing our marketing and sales efforts based on your or your company's interests.
    3. Delivering specific business-to-business services to TrueXpro customers by utilizing publicly accessible information about companies, which may include personal details like the publicly available name of a company's CEO.

    These purposes are described below in further detail.

    To effectively address your requests and inquiries through TrueXpro:

    We process information when you reach out to us. Whether it's through submitting contact forms on our sites, engaging in TrueXpro Sales chat, participating in TrueXpro events, or contacting us via email or social media platforms, we use this information to communicate with you and provide responses to your requests and inquiries. Additionally, we may process personal information to engage with you on third-party social networks.

    To effectively address your inquiries and requests through TrueXpro:

    We process information when you reach out to us via various channels such as submitting contact forms on our sites, engaging in TrueXpro Sales chat, participating in TrueXpro events or other occasions, sending emails, or connecting on social media platforms. This enables us to communicate with you and promptly respond to your requests or inquiries. Additionally, we may process personal information to engage with you on third-party social networks.

    To establish a TrueXpro account and enable features on our websites, as well as for their technical and functional administration:

    Upon opting to register with us (e.g., to engage in our communities), we are required to process the personal information you provide. This is necessary for the creation of a TrueXpro account on your behalf. Please be aware that this pertains solely to personal information under the control of TrueXpro and does not include personal information processed by TrueXpro on behalf of our customers.

    Facilitating interactions with customers, suppliers, and business partners, as well as managing the procurement of our products and services:

    When you place an order for our products and services or offer services to TrueXpro as a supplier or business partner, TrueXpro manages your information to facilitate and oversee the corresponding transactions. This includes activities such as issuing invoices, processing payments, overseeing your order, and assisting you in the initiation and adoption of our products and services. For instance, we may contact you to activate your cloud services. Additionally, if you download products or services from our sites, TrueXpro utilizes your information to verify specific details related to your order, such as gathering feedback about your download experience.

    Examining, enhancing, and optimizing the utilization, functionality, and performance of our websites, as well as our products and services:

    Processing personal information may occur for the purpose of analyzing, developing, enhancing, and optimizing the utilization, functionality, and performance of our websites, products, and services. This encompasses quality assurance, training, marketing, and sales campaigns. Additionally, personal information may be processed for conducting surveys aimed at improving TrueXpro products and services. If the sites enable your participation in interactive discussions, profile creation, comment posting, sharing opportunities or other content, or direct communication with another user, or any networking activities on TrueXpro sites, TrueXpro may process personal information while moderating these activities.

    To oversee the security of our websites, premises, networks, and systems:

    We might gather data on site usage to enhance security and operational management, ensuring the safety of our sites, facilities, networks, and systems. This information may also be utilized to investigate and prevent potential fraud, including ad fraud and cyber-attacks, as well as to identify and thwart bot activities.

    In adherence to relevant laws and regulations and for the functioning of our business:

    In certain instances, it is necessary for us to handle personal information in adherence to relevant laws and regulations. This may involve fulfilling requests from regulatory bodies or defending against legal claims. Additionally, we may process personal information as part of our business activities, including internal audits, investigations, financial and accounting tasks, as well as archiving and insurance purposes.

    For promoting our offerings, events, or related products and services, and customizing marketing and sales initiatives:

    TrueXpro may utilize your information to keep you informed about new product releases, service developments, events, alerts, updates, prices, terms, special offers, and associated campaigns and promotions, including through newsletters. Additionally, TrueXpro may employ personal information for advertising its own products and services, as well as related products and services. Our distributors, resellers, or partners may also use this information to notify you about our offerings or their related products and services, such as through joint sales or product promotions. We strive to customize your website visit, marketing experience, and communications based on your expressed interests, especially if you sign up for a TrueXpro community.

    By participating in an event, TrueXpro might collect and process information pertaining to your attendance, sharing such details with your affiliated company. TrueXpro may authorize designated event partners or conference sponsors to send you a maximum of two communications related to your participation. It's important to be aware that partners or sponsors may seek information directly from you at their conference booths or presentations, and any use of the information you provide will be governed by their respective privacy policies.

    Additionally, we may process your personal information to publish testimonials on our websites but will seek your consent before using your name and testimonial.

    Delivering specific services to TrueXpro clients by utilizing publicly accessible information, potentially incorporating personal details like the CEO's name of a company:

    We may gather the names of company directors and officials that are publicly accessible for certain business-to-business services. This enables us to enhance our understanding of these companies' status and informs our services, particularly those focused on providing customers with information about other companies.


    Our basis for processing is the following:

    1. Our processing of your contact and related information is based on our legitimate interest, ensuring effective communication, prompt response to your requests, and customization of our marketing and sales activities according to your professional interests.
    2. To facilitate transactions with customers, suppliers, and business partners, as well as to manage purchases and downloads of our products and services, it is essential for us to process your information as required to establish or fulfill a contractual agreement with you.
    3. We collect and utilize personal information for marketing and sales activities, including events, based on your consent as indicated on our sites during the time of data collection. Additionally, we may process your information under our legitimate interest to provide updates on developments related to our products and services that may be of interest to you.
    4. Our reliance on legitimate interest extends to the analysis, development, improvement, and optimization of our sites, facilities, products, and services. This also includes efforts to maintain the security of our sites, networks, and systems.
    5. Furthermore, we process personal information to comply with applicable laws and regulations. This may involve responding to a subpoena or other legal process, as well as handling opt-out requests.

    TrueXpro retains personal information according to the following timeframes:

    1. Information collected for transactions with customers, suppliers, and business partners, as well as for processing product and service purchases, will be kept for the transaction/service period or longer for record retention and legal compliance.
    2. If you have a TrueXpro account for site access or marketing materials, your account info stays active as long as your account is in use. If no login occurs for 18 consecutive months, your account and data will be deleted, with records of deletion kept for 90 days.
    3. TrueXpro Cloud account data is retained during the active period. After service termination, minimal data is held for records retention. Deletion, correction, or access to service account data is not handled by the TrueXpro Privacy team. Refer to the Contact TrueXpro page for support.
    4. Subscription data for newsletters and blogs, including TrueXpro and Profit magazine, lasts as long as you're subscribed, with deletion records kept for 30 days.
    5. Contact details obtained online or offline for direct marketing and sales are retained during the active (customer) relationship.
    6. TrueXpro Sales chat transcripts are deleted 90 days after the chat concludes.
    7. Support line call recordings, if call recording is not opted out, are deleted 60 days post-call, unless specified otherwise during the call.
    8. Personal information for facility access is kept for one year after the last visit for records retention.
    9. Opt-out preferences are retained for 20 years (or longer for legal compliance).

    Sharing within TrueXpro:

    As a worldwide entity, TrueXpro may share information about you across its global organization. TrueXpro employees have the authorization to access personal information only as required for the relevant purpose(s) and to fulfill their job responsibilities.

    Disclosure of personal information to third parties:

    We may share personal information with the following third parties for business purposes:

    1. Third-party service providers (e.g., credit card processing services, order fulfillment, analytics, event/campaign management, website management, information technology, and related infrastructure provision, customer service, email delivery, auditing, and similar service providers) to enable them to perform business functions on behalf of TrueXpro;
    2. Relevant third parties in the event of a reorganization, merger, sale, joint venture, assignment, transfer, or other disposition of all or any portion of our business, assets, or stock (including in connection with any bankruptcy or similar proceedings);
    3. As required by law, such as to comply with a subpoena or other legal process, when we believe in good faith that disclosure is necessary to protect our rights, safeguard your safety or the safety of others, investigate fraud, or respond to government requests, including public and government authorities outside your country of residence, for national security and/or law enforcement purposes.

    We may share personal information with the following third parties for a commercial purpose:

    1. TrueXpro distributors or resellers for further follow-up related to your interests, specific partners that offer complementary products and services or with third parties to facilitate interest-based advertising;

    We will implement suitable contractual, technical, and organizational safeguards to regulate the processing of personal information by third parties. These measures are designed to restrict access to personal information to the extent necessary, align with our Privacy Policy, and comply with relevant laws.


    TrueXpro has implemented appropriate technical, physical, and organizational measures aimed at safeguarding personal information. These measures are designed to prevent accidental or unlawful destruction, loss, damage, alteration, unauthorized disclosure or access, as well as any other forms of unlawful processing.


    Cookies and comparable technologies, such as pixel tags and device identifiers, are employed by TrueXpro and our advertising technology partners to identify you and/or your device(s) across different services and devices, both on and off our sites, for the purposes outlined in Section 4 above.

    When do we employ cookies and similar technologies?

    Cookies are compact text files that contain a character string, uniquely identifying a browser on an internet-connected device. We place these cookies in your browser when you visit TrueXpro sites and non-TrueXpro sites hosting our plugins or tags. Depending on your jurisdiction, you may encounter various consent options, including the ability to reject all non-essential cookies before TrueXpro sets cookies in your browser. Visitors from all jurisdictions are offered functionality to opt out of non-required cookies through the cookie preferences tool.

    We utilize cookies and other technologies on all our sites to ensure the most secure and optimal user experience. This includes providing personalized information about products and services. Additionally, TrueXpro employs cookies or similar technologies on its sites to gather online information, such as your mobile device ID, IP address, and other details about your device. This also encompasses behavioural data regarding your device usage on our sites, such as pages viewed, links clicked, and documents downloaded.

    How do I handle my cookie preferences?

    As a visitor to our sites, utilize our cookie preferences tool to deselect non-essential cookies, such as advertising and functional cookies, that are not necessary for core site functionality.

    You can also utilize the TrueXpro Advertising opt-out tool to decline interest-based advertising from TrueXpro and other participating advertising technology companies delivering interest-related ads on behalf of TrueXpro. Keep in mind that the TrueXpro Advertising opt-out tool functions exclusively on the Internet browser where it's deposited and only operates if your browser is configured to accept third-party cookies.

    If you prefer not to receive cookies, you can adjust your browser settings on the device you're using to access our services. Most browsers offer features allowing you to review and delete cookies, including those from TrueXpro.


    You can exercise your privacy rights by filling out our inquiry form.

    Opt-out of our use or sharing of your personal information:

    You may withdraw consent you have previously provided for the processing of information about you, including for email marketing by TrueXpro.

    Delete personal information:

    You can ask us to erase or delete all or some of the information about you.

    Change or correct personal information:

    You can edit some of the information about you by asking us to change, update or fix information about you in certain cases, particularly if it is inaccurate.

    Object to, or limit or restrict use of personal information:

    You can ask us to stop using all or some of the information about you (for example, if we have no legal right to keep using it) or to limit our use of it (for example, if the information about you is inaccurate).

    The right to access and/or receive your information:

    Feel free to request a copy of your information or ask for it in a machine-readable format if you're in a jurisdiction where this right is granted by law. If you're authorized to act on behalf of someone else for access or deletion requests, contact us through the inquiry form and specify your authorized agent status. We'll guide you on submitting requests as an authorized agent.

    For those with an existing account on a specific TrueXpro portal, manage your personal information by (i) clicking the provided links and following instructions, and (ii) using the portal's functionalities for actions like updating contact details, deleting entries, or downloading your profile copy. Please be aware that these actions depend on each portal's capabilities.

    Regarding company service accounts or TrueXpro product/service support, the TrueXpro Privacy team cannot delete, correct, or access service account data or terminate contracted product/service accounts. Visit the Contact TrueXpro page for resources and contact details related to managing service account data.


    If you have any concerns related to our adherence to this Privacy Policy, kindly reach out to us. We will thoroughly investigate and make efforts to address any complaints or disputes concerning the usage and disclosure of personal information, in line with both this Privacy Policy and relevant legal requirements.